Why we don't participate in Black Friday

Posted by Martha Galea on

You may have noticed at this time of year, many brands start sending out colourful emails full of rip-roaring deals and frenzy sales. Here at Tasmania by Claudia, we choose not to participate in Black Friday or offer major seasonal discounts to fuel unnecessary over-consumption.

Our jewellery is carefully created, made for considerate consumption.

Here are our reasons why:

Our jewellery is priced fairly year-round. You can trust that all those who have touched your jewellery receive fair compensation for their skill. We also source quality materials from trustworthy suppliers whose prices tend to remain consistent.

Our jewellery is crafted locally in our workshop, and in many cases, pieces are made to order. Because our jewellery is not mass-produced overseas, we only create what we need and don't keep an excess of stock on hand.

We are conscious of the negative impact consumerism has on our planet. To us, jewellery should hold special meaning in the heart of its wearer. It should last a lifetime and be passed from generation to generation without ending up in landfill.

Rather than engaging with the frenzy of this season, we're choosing to reflect on what we have and look for ways to engage with the community. This November, We're donating 1% of all sales made during November to the 24 Carrot Garden Project. This Tasmanian initiative that provides kitchen gardens to schools and communities, and seeks to educate about healthy eating and sustainability.

Best wishes from the bottom of the world...

The Tasmania by Claudia Team xx

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